Fancy CTAs Won't Work Unless You First Create Compelling ContentI read an an interesting white paper about writing compelling Calls-To-Action (CTAs). You know, those little blurbs that say "you'll lose this offer forever if you don't click now". A good CTA is critical. You want and need people to click on your content.
It sounds simple, right? All you need to do is infuse your social media with captivating CTAs and you're golden. Well, as with everything in marketing .. it's not that simple.
So let's take a closer look:
On the flip side, the top topics that people engage in are food, fashion and pets. EASY topics to grasp. No one is afraid of buying a can of soup online. But, the bottom topics that people engage in are finance, real estate and marketing. These are HARD topics, i.e., people often feel clueless about understanding them. They may be "interested" but they fear believing or trusting information from an unknown source. There is more risk involved.
Look at the CTA in this example. This gives the impression that coming up with the CTA is fairly simple ...
... but the hard part is everything that goes behind the CTA:
- What content can you produce that will resonate with your audience? Keep in mind that people like STORIES. Don't just throw information at your constituents. Think about what "stories" they want to hear.
- What kinds of information do people want? What will make them click the "get this" or "go here" button? People like checklists ... how about "10 Things to Ask Before you Buy a [insert your type of work]". You can also think about promotional CTAs such as "Buy today and get a discount". These are easy things that people CAN grasp and just may be the motivation they need to click that all important CTA button!